Media Provenance
Attribution that survives re-encoding — the model, session, and prompt behind any generated image, verified from the pixels.
The problem
/ 01Synthetic media is proliferating, and consumers — internal and external — need to know what generated it. Metadata is stripped on upload; pixel-level provenance survives.
What it does
/ 04Embeds a model + session + prompt-hash strip into an image carrier.
Verifies the strip from the pixels with an integrity check.
Lists and retrieves provenance records.
Revokes a record with a reason — verification then reports it.
Who it’s for
/ 03- Teams shipping AI-generated media
- Platforms that need to attribute generated content
- Investigators verifying media origin
In context
/ 01The pixel-level sibling of IP Watermarking — attribution for generated content, watermarking for proprietary artifacts.
Spec & limits
/ limits| Interface | Input limits | Output artifact | Failure mode | Non-claim |
|---|---|---|---|---|
Studio ephemeral /demo; pilot durable /v1 on your infrastructure. | TBD — verified in pilot acceptance | TBD — verified in pilot acceptance | TBD — verified in pilot acceptance | TBD — verified in pilot acceptance |
Related guide
/ guideSee the media provenance guide for a deeper problem walkthrough and verification notes — evaluation notes for the live demo and for a private pilot. Also: try the live experiment and read the product overview.
Frequently asked questions
/ 0501 Where does the provenance data actually live — in the file or on a server?
The provenance strip is embedded in the media itself (pixels/metadata) so it travels with the file — verification needs no external lookup.
02 Does this embed C2PA-standard metadata, or your own format?
It is an embedded provenance strip verified on your infrastructure — not a certified standard or badge.
03 Can provenance be verified offline / on my own infrastructure?
Yes — the strip is designed to be verified without contacting a service; the studio demo runs the same verifier on your browser or your host.
04 Does it work for video, or only images?
The embedding works on raster images and per-frame keyframes for video; the verification report covers the embedded origin metadata.
05 What happens if the media is heavily re-encoded before verification?
Mild re-encoding preserves the strip; heavy recompression may reduce recoverability — the verifier reports integrity rather than silently failing.